Promotional merchandise has got a bad rap recently. And for good reason. It is a multi-billion dollar industry in North America ($2 billion in Canada and $24 billion in the US) with too many of the products ending up in landfill. Too many of the products are low quality, low cost - some of which are even left behind at the conference where they are given out.
A recent article in Fast Company drove this home.
But, here's the thing - there are options. Branded merchandise is a great way to make an emotional connection - with the right piece, well decorated, you can send a message and tell a story about your business, your products, and your values.
At Oyster, we find sustainable products for your branded merchandise needs. From plantable seed cards to t-shirts made in Canada from recycled water bottles and organic cotton, to jackets made in Canada from recycled materials that can be sent back to the supplier for re-use. These products help our clients demonstrate their value and that they 'purchase with purpose'.
At the same time, many of our suppliers are as concerned about providing sustainable products as we are. They are innovating in ways to meet the demand for thoughtful, regenerative manufacturing that will benefit all of us over the longer term.
Our goal is that whenever someone is about to order branded merchandise, they ask for the sustainable option first. And that that is the norm.
Logos are big this fall. Clothes are sporting larger logos, influencers are wearing head to toe brand names and high end fashion is leading the way.
This is good news for your brand and your branded merchandise. Let your logo shine bright and you will be on-trend.
Whether you are looking for conference giveaways at your booth, workshop journals, employee apparel, holiday gifts or have other needs, here are some of our top picks for fall.
Stainless reusable straws are one of the most popular products now. They come on their own or in pouches that allow you to store them easily. Most can be bundled with a cleaner.
Travel mugs with a difference: reusable mugs in many shapes and sizes are still key to encouraging multi-use and discouraging single use plastic. One of our favorites now is a collapsible mug that stores easily when not in use.
Made in Canada: whether is a cool custom journal, knitted toque, a great jacket made from recycled PET, or a fabulous branded cutting board - we have our eyes open for Canadian manufacturers and producers.
Email us today for more information: firstname.lastname@example.org
Here at Oyster we are always looking for ways to meet our client's needs and improve their experience with us. We recently conducted a customer survey to find out more. The biggest takeaway: our clients are looking for new and unique products that will help them stand out and build their brand.
1) Providing new and innovative product ideas is key.
2) Having sustainable product options are very important - and becoming more so.
3) Consistently delivering a high level of service and attention to detail is greatly valued.
A big thank you to our clients who participated in the survey. We know that branded merchandise is an important part of the marketing toolkit and that having a tangible product can help create an emotional connection. We are focused on providing products that help embed sustainability into each client's brand.
For more information or for new and unique product ideas contact us at: email@example.com or call: 902 452.9664.
The Vocabulary of Sustainability
Most of us want to be more sustainable, even without knowing what it really means. If I recycle, put out the green bin, wear clothes more than 30 times – am I sustainable? Am I making a difference?
We recently heard: “The terminology around sustainability is in urgent need of change,” said Achem Steiner, UN Global Compact.
Changing how we talk about sustainability, the photos, videos and visuals we use, our terminology – are all essential as we engage with people in the world around us on the journey to a healthier planet.
A few ideas:
Let’s start a conversation around the terminology of sustainability.