We know that when you think your neighbour (or friend) is doing something, you are more likely to do it. The inverse is true too – when you think someone isn’t recycling, you wonder why you are making all the effort when no one else is.
If you’ve been at the grocery store and everyone is pulling out their reusable bags and you have to ask (and pay) for a plastic or paper one - it's embarrassing and we don’t want that to happen again. We rise to the actions of others.
Purchase with purpose and see your actions make a positive difference.